Artworks and Story Telling

Today the most powerful communication technique is a story. This is the focus of Artworks. Stories about artists and the stories behind their work.

The marketing of artists work is different from a business. A traditional business looks for a market need and then finds a product or service to fill that need. An artist sees or perceives something within themselves, puts it on canvas or bronze or glass or photographs it and then says “This is what I have discovered – how can I find an audience who will appreciate and buy this”.

A work of art is the meeting point between a dream and creativity, in a way that perhaps only the artist can comprehend. Therefore, it is critical that artists communicate their story in a way that evokes an emotional response from the individual who is interested in sharing in someone else’s creativity.

Art collectors want to be associated with having helped creative talent burst into the world. This means collectors want to buy into being part of an artist’s story and help them succeed. artworksnewzealand.com’s USP (Unique Selling Proposition) is “to provide artists with the opportunity to tell their story so that the art lover, art collector or art investor can become quickly and emotionally connected with an artist and their work, and, come to understand the world that has triggered their creativity.”

Graham Sydney speaking at “Artworks at the Hilton” some years ago said “Any person purchasing a piece of art is giving the artist permission to create something more”.

artworksnewzealand.com will tell each artist’s story and help them share with the world the reasons they are an artist and then help the world give them permission to create more.